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Your Story is Your Strategy
What Started Your Journey is What Sets Your Brand Apart
Susan Balding
April 08, 2025
Let’s go back for a moment, not to the polished version of your brand, but to the moment it really began.
Not the logo.
Not the website.
The moment everything shifted.
Maybe it was a quiet whisper.
Maybe it felt more like a breaking point.
Either way, that choice, that turning point is the heart of your story.
And it’s exactly what your audience is craving.
This week, we are diving into the power of your origin story:
Why it matters, how it connects, and how to turn it into magnetic content that doesn’t just look good, it means something.
Let’s begin where everything started. 💫
Heart of Your Story | Susan Balding
Your origin story isn’t just background noise, it’s the heartbeat of your brand. It reveals the moment you chose change over comfort, creativity over convention.
Whether it started with burnout, a bold idea, or a deep frustration, that turning point is what makes your message real.
People don’t connect with perfection. Sharing your story, even the messy parts, builds trust, sparks emotion, and shows your audience that you get it because you’ve lived it.
💭 Storytelling Prompt:
What was the moment you knew you couldn’t keep doing things the old way?
Write it down. Say it out loud.
That’s your story's heartbeat and your brand's bold beginning.
💡 Do you need a unique, custom image that speaks your brand’s language? Let’s create something bold 📧 [email protected]
Possibility | Susan Balding
Start with one moment, a decision, a feeling, or a memory. When you share even a small piece of that truth, it creates connection. It shows your audience they’re not alone. They can choose differently, too. This could be their turning point.
3 Courageous Moments Your Business Truly Began
When you stayed up late building something that lit you up.
Instead of numbing out or staying stuck.When you chose to bet on yourself.
Even if no one else fully understood it yet.When you stopped asking for permission.
You started creating your own path, even if it was messy.
💡 Quick Tip: Try starting your story with: “I knew things had to change when…” or “I knew I was done with…”
This creates a natural, powerful entry point that feels grounded and honest.
Torn | Susan Balding
The Story Evolves With You
Your origin story isn’t frozen in time. As you grow, evolve, and shift, the meaning of that beginning deepens. You can revisit, reframe, and reshape it, so it keeps working for your brand at every stage.
Myself as an example:
After 30 years in the medical field, I knew I had reached my limit.
It wasn’t just burnout, it was the realization that I would never grow if I stayed.
I had outgrown the version of myself that kept shrinking to fit a role that no longer fit.
Leaving wasn’t easy. This was all I knew in the workforce. It felt risky.
I was choosing creativity. I always wanted to be in graphic or interior design.
That was the moment my real story began and the moment I finally started building a life that felt like me.
Ready to transform your content strategy this April? Let’s create something extraordinary together! Book a Discovery Call 👇 https://calendly.com/wildlyconnected-scee/discovery-call-1?month=2025-03
Reflection | Susan Balding
What do you get when email strategy meets AI automation inside one bold newsletter?
✨ A bold twist, a brilliant duo, and your inbox as the stage.
With these two in the spotlight, one mastering the inbox, the other automation, this edition delivers the perfect mix of connection and efficiency.
Pick one part of your story, a sentence, a photo, a behind-the-scenes truth and share it on your platform. No fluff. No filters. Just you.
Ready to transform your content strategy this April? Let’s create something extraordinary together! Book a Discovery Call 👇 https://calendly.com/wildlyconnected-scee/discovery-call-1?month=2025-03
Until next time,
Susan Balding, Creative Alchemist & Idea Generator💡
Bold Ideas. Dynamic Content. Innovative Impact. Follow me on LinkedIn https://www.linkedin.com/in/susan-balding-b20274/for weekly tips and inspiration.
Want unique, custom content to boost your reach? Check out my done-for-you packages. Choose the package that resonates with you. Take a look here:
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P.S.- COMING SOON!
Do you want to turn your plot twist into a visual brand story that hooks and converts?
Check out The Bold Engagement Blueprint—where cinematic storytelling meets scroll-stopping strategy. 🚀