Some posts stop us.
Some pass like a whisper.

The difference isn’t design.
It’s the moment a reader feels something — a memory, a hit of truth, a solution to a problem.

This week, we’re exploring how to create content that stays with people long after they scroll.

Lets dive in.

Good content is everywhere.
That’s the problem.

It’s valuable. Well-written. Helpful.
But it blends in.

Memorable content breaks pattern.
It makes you feel something.
It solves a real problem.

The problem isn’t that people are posting bad content.
The problem is that good content blends in, but memorable content breaks pattern, triggers emotion, or solves something real.

The problem isn’t that your content isn’t good.

Most content online is good.
It’s useful.
Informative.
Well-designed.
Well-written.

Memorable content makes people feel something.
It triggers emotion — curiosity, recognition, nostalgia, relief, comfort, a spark of “that’s me.”

It becomes the post someone saves.
Screenshot.
Returns to later.
Shares it.

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Good content looks like:

• Tips

• Lists

• How-to’s

• Educational value

Memorable content looks like:

• A relatable truth

• A story someone sees themselves in

• A sentence that hits like a realization

• An image that feels like a memory

• A solution delivered at the right moment

Good content teaches.
Great content transforms.

So what makes content memorable?

Here’s the simplest way to think about it:

How to Create Content That Sticks

Try adding one of these into your next post:

✨ Tell a small moment as a story
✨ Use one striking visual detail
✨ Share the truth people think, but don’t say
✨ Speak to one person, not the whole internet
✨ Give a solution to one real frustration

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🔥 BOLD CHALLENGE — Make It Memorable

Create one piece of content this week that doesn’t aim to inform, but to resonate.

Choose one approach:

✨ Tell a story instead of sharing tips
✨ Use one emotion instead of many points
✨ Replace a list with a lived experience
✨ Describe a moment instead of teaching a method
✨ Share a sentence that hits like truth

Bold Ideas, Bold Solutions

If you enjoyed this exercise, you’ll love my new book: Anti-Trend Marketing.

It’s not about following the next shiny hack — it’s about breaking patterns, finding your own bold angles, and turning content chaos into clarity.

Until next time,

Susan Balding, Creative Alchemist & Idea Generator💡

Creator of the Bold Engagement Blueprint + Bold Content Kit

Bold Ideas. Dynamic Content. Innovative Impact. Follow me on LinkedIn https://www.linkedin.com/in/susan-balding-b20274/for weekly tips and inspiration.

♻️ If you enjoyed the content in this newsletter please share this with your network! Follow me for AI-powered custom images, social media coaching, and creative strategies that tell a story, captivates audiences, and drives engagement. Unlike standard AI-generated images, my work blends storytelling, interactivity, and trend driven aesthetics to turn every post into an immersive brand experience.